Full service Sales and Marketing support of the investment

Our implementation

The scope of services provided was wide. We created a complete marketing idea with graphic design and brand identity and managed all marketing and sales for this green, energy-efficient development.  Google Ads and Facebook campaign brought great sales results. Social media presence allowed us to build a community around the brand. We introduced innovative sales support tools such as: virtual tour of the premises, 3D virtual tour of the apartments. The website was built on DeveloPRO system.

See online
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Strategy

Design

Seo&SEM

Programming

Content

Launch

Optimalization

Service

Sales support

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Strategy and Market Research:

  • market potential research and target group defining
  • competition and trend analysis
  • defining the benefits of the investment and location
  • selecting tools and channels
  • researching the potential of most searched phrases in a given location and connected topics
  • content marketing strategy
  • SEO and SEM strategy preparation
  • Social Media strategy
  • project schedule preparation
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Design:

  • mobile version of www
  • www including subpages
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Preparation for SEO and SEM:

  • developing a hierarchy of headings on the website
  • description strategy for meta title and meta description and ALT
  • planning the services structure in order to optimize the bounce rate
  • friendly url, i.e. making sure the link addresses are affable
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www programming based on modules:

  • main page search engine
  • interactive contact form
  • programming the CMS for content management
  • updates
  • interactive location
  • module about the investor
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Content:

  • uploading copy prepared based on the content marketing strategy and in accordance with SEO rules
  • filling in all the meta title descriptions and meta description as well as ALT
  • choosing and uploading photos and graphics
  • integrating apartment search engine with the investment websites
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Launch:

  • installation of the service on the appropriate server
  • DNS configuration and launching the website under the proper domain
  • adding and configuring analytical tools
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Testing and optimization:

  • conducting several speed tests in order to achieve the shortest loading time (below 3,8 seconds)
  • testing the website with tools such as pagespeed, testmysite, withgoogle, gtmetrix, webpagetest, seoptimeter and making necessary optimizations
  • testing the CMS for proper usability on website
  • testing the website on selected mobile devices
  • register the site with Google for indexation
  • user traffic analysis for further optimization of the website
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Website servicing

  • current updates
  • adding current content
  • uploading banners
  • modifying the sliders, graphics and content
  • optimization according to changing briefs
  • user behavior analysis and making changes which improve conversion (UX and UI)
  • changing design and code in modules according to changing users’ preferences
  • reacting to dynamic „threats” such as blocking the IP spammers
  • informing about changes, which can increase effectiveness such as changing trends, search algorithms, etc.
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Sales  – scope of works:

  • preparing the real estate for sales
  • developing a price list
  • analyzing competitor’s offers and actions
  • providing client service in the sales office
  • conducting sales activities in accordance with the marketing strategy
  • organizing Open House days, trade fairs and promotional events
  • preparing reports/analyses/insights
  • managing the entire documentation of the sales process: reservation contracts, notarial acts, locator changes, technical acceptances, transfers of ownership
  • dedicated real estate sales specialist and investment manager

Got questions? We have the answers!

Write us using the contact form and a proper specialist with get in touch with you within a business day.

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