Sales system for seaside apartments

Our implementation

A website based on DeveloPRO system allowed our client to contact the sales team and presenting the offer

See online

Strategy and Market Research:

market potential research and target group defining
competition and trend analysis
defining the benefits of the investment and location
selecting tools and channels
researching the potential of most searched phrases in a given location and connected topics
content marketing strategy
SEO and SEM strategy preparation
Social Media strategy
project schedule preparation

developing a hierarchy of headings on the website
description strategy for meta title and meta description and ALT
planning the services structure in order to optimize the bounce rate
friendly url, i.e. making sure the link addresses are affable
analyzing competition’s visibility in Google
preparing service based on the subpage design and apartment cards in order to increase user engagement

main page search engine
3D search engine
building, floor, apartment selection
interactive contact form
programming the CMS for content management
updates
interactive location
module about the investor
individualized apartment card under a unique link
form module within the apartment card, which allows instant identification of the premise the customer inquired about
GDPR website compliance
auto-response sent to every user who inquired via contact form
VR
why it’s worth it
statistics module

uploading copy prepared based on the content marketing strategy and in accordance with SEO rules
filling in all the meta title descriptions and meta description as well as ALT
choosing and uploading photos and graphics
integrating apartment search engine with the investment websites
introducing VR on the website (virtual tours of the apartment)
uploading 3D views of the investment to the visual search engine
uploading 3D views of the apartments as interior design propositions
connecting with profiles on Social Media (Facebook, Instagram, Google Business Card, LinkedIn)

installation of the service on the appropriate server
DNS configuration and launching the website under the proper domain
adding and configuring analytical tools such as: Google Analytics, Google Tag manager, Pixel, Google Search Console, Yandex Metrica, Albarcos, Insight Tag
securing the website with SSL protocol

conducting several speed tests in order to achieve the shortest loading time (below 3,8 seconds)
testing the website with tools such as pagespeed, testmysite, withgoogle, gtmetrix, webpagetest, seoptimeter and making necessary optimizations
testing the CMS for proper usability on website
testing the website on selected mobile devices
register the site with Google for indexation
user traffic analysis for further optimization of the website