Sales system for seaside apartments

Our implementation

DeveloPRO system customized for seaside investment with luxurious apartments for sale.

See online
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Strategy

Design

SEO&SEM

Programming

Content

Launch

Optimalization

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Strategy and Market Research:

  • market potential research and target group defining
  • competition and trend analysis
  • defining the benefits of the investment and location
  • selecting tools and channels
  • researching the potential of most searched phrases in a given location and connected topics
  • content marketing strategy
  • project schedule preparation
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Design:

  • mobile version of www
  • www including subpages
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Preparation for SEO and SEM:

  • developing a hierarchy of headings on the website
  • description strategy for meta title and meta description and ALT
  • planning the services structure in order to optimize the bounce rate
  • friendly url, i.e. making sure the link addresses are affable
  • analyzing competition’s visibility in Google
  • preparing service based on the subpage design and apartment cards in order to increase user engagement
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www programming based on modules:

  • main page search engine
  • 3D search engine
  • building, floor, apartment selection
  • interactive contact form
  • programming the CMS for content management
  • updates
  • interactive location
  • module about the investor
  • individualized apartment card under a unique link
  • form module within the apartment card, which allows instant identification of the premise the customer inquired about
  • GDPR website compliance
  • auto-response sent to every user who inquired via contact form
  • VR
  • why it’s worth it
  • statistics module
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Content:

  • uploading copy prepared based on the content marketing strategy and in accordance with SEO rules
  • filling in all the meta title descriptions and meta description as well as ALT
  • choosing and uploading photos and graphics
  • uploading 3D views of the investment to the visual search engine
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Launch:

  • installation of the service on the appropriate server
  • DNS configuration and launching the website under the proper domain
  • adding and configuring analytical tools such as: Google Analytics,
  • securing the website with SSL protocol
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Testing and optimization

  • conducting several speed tests in order to achieve the shortest loading time (below 3,8 seconds)
  • testing the website with tools such as pagespeed, testmysite, withgoogle, gtmetrix, webpagetest, seoptimeter and making necessary optimizations
  • testing the CMS for proper usability on website
  • testing the website on selected mobile devices
  • register the site with Google for indexation
  • user traffic analysis for further optimization of the website

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