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Creation and implementation of comprehensive marketing strategy for development in Mokotów (Warsaw).

Our implementation

Website with DeveloPRO system for managing sales and marketing of apartments, in compliance with GDRP.

Implementing a strategy based on Inbound marketing rules. We conduct Google Ads and Facebook campaigns, as well as manage brand presence on Instragram and LinkedIn. We provide full-service marketing and graphic works for the brand.

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Strategy

Design

SEO&SEM

Programming

Content

Launch

Optimalization

Service

Marketing

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Strategy and Market Research:

  • market potential research and target group defining
  • competition and trend analysis
  • defining the benefits of the investment and location
  • selecting tools and channels
  • researching the potential of most searched phrases in a given location and connected topics
  • content marketing strategy
  • SEO and SEM strategy preparation
  • Social Media strategy
  • project schedule preparation
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Design:

  • mobile version of www
  • www including subpages
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Preparation for SEO and SEM:

  • preparing service based on the subpage design and apartment cards in order to increase user engagement
  • planning the services structure in order to optimize the bounce rate
  • developing a hierarchy of headings on the website
  • description strategy for meta title and meta description and ALT
  • friendly url, i.e. making sure the link addresses are affable
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www programming based on modules:

  • main page search engine
  • 3D search engine
  • building, floor, apartment selection
  • interactive contact form
  • programming the CMS for content management
  • updates
  • interactive location
  • module about the investor
  • individualized apartment card under a unique link
  • form module within the apartment card, which allows instant identification of the premise the customer inquired about
  • GDPR website compliance
  • auto-response sent to every user who inquired via contact form
  • VR
  • why it’s worth it
  • statistics module
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Content:

  • uploading copy prepared based on the content marketing strategy and in accordance with SEO rules
  • filling in all the meta title descriptions and meta description as well as ALT
  • choosing and uploading photos and graphics
  • uploading 3D views of the investment to the visual search engine
  • connecting with profiles on Social Media (Facebook, Instagram, Google Business Card, LinkedIn)
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Launch:

  • installation of the service on the appropriate server
  • DNS configuration and launching the website under the proper domain
  • adding and configuring analytical tools such as: Google Analytics, Google Tag manager, Pixel, Google Search Console, Yandex Metrica, Albarcos, Insight Tag
  • connecting the website to the CRM for client service management and filing of all GDPR agreements
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Testing and optimization

  • conducting several speed tests in order to achieve the shortest loading time (below 3,8 seconds)
  • testing the website with tools such as pagespeed, testmysite, withgoogle, gtmetrix, webpagetest, seoptimeter and making necessary optimizations
  • testing the CMS for proper usability on website
  • testing the website on selected mobile devices
  • register the site with Google for indexation
  • user traffic analysis for further optimization of the website
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Website servicing

  • current updates
  • adding current content
  • uploading banners
  • modifying the sliders, graphics and content
  • optimization according to changing briefs
  • user behavior analysis and making changes which improve conversion (UX and UI)
  • changing design and code in modules according to changing users’ preferences
  • reacting to dynamic „threats” such as blocking the IP spammers
  • informing about changes, which can increase effectiveness such as changing trends, search algorithms, etc.
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MARKETING

  • researching and selecting channels of communication (touchpoints)
  • creating a marketing plan
  • implementing plan based on chosen channels
  • analysis and servicing ad campaigns
  • Google business card management
  • visits in Sales Offices
  • Reports/Analyses/Insights based on which we modify and suggest new solutions and strategies and the above elements
  • Google Ads campaigns with constant optimization
  • Facebook, Instagram, LinkedIn campaigns
  • managing the Social Media accounts

How can we help?

Find out

Comprehensive real estate marketing

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Comprehensive investor service

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Trainings

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Got questions? We have the answers!

Write us using the contact form and a proper specialist with get in touch with you within a business day.

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