Creating a new brand on Warsaw real estate market and comprehensive sales strategy for 5 developments

Our implementation

Our task was to design a corporate website for Grupo Lar and individual websites for all their developments. DeveloPRO was designed in a way that allowed to manage all investments from one CRM dashboard. It is also Virtual Reality-ready.

We were responsible for creating the visual identity of the brand and internet sales. We manage client’s Trade Fairs, promotional events, Open House days and other activities.

See online
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Strategy

Design

SEO&SEM

Programming

Content

Launch

Optimalization

Service

Marketing

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Strategy and Market Research:

  • market potential research and target group defining
  • competition and trend analysis
  • defining the benefits of the investment and location
  • selecting tools and channels
  • researching the potential of most searched phrases in a given location and connected topics
  • content marketing strategy
  • SEO and SEM strategy preparation
  • Social Media strategy
  • project schedule preparation
  • design idea and brand communication
  • brand communication based on consumer segmentation
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Design:

  • sales catalogue
  • mobile version of www
  • www including subpages
  • banners pack for ad campaigns
  • large format stickers for sales office
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Preparation for SEO and SEM:

  • developing a hierarchy of headings on the website
  • description strategy for meta title and meta description and ALT
  • planning the services structure in order to optimize the bounce rate
  • friendly url, i.e. making sure the link addresses are affable
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www programming based on modules:

  • main page search engine
  • interactive contact form
  • programming the CMS for content management
  • updates
  • interactive location
  • module about the investor
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Content:

  • uploading copy prepared based on the content marketing strategy and in accordance with SEO rules
  • filling in all the meta title descriptions and meta description as well as ALT
  • choosing and uploading photos and graphics
  • integrating apartment search engine with the investment websites
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Launch:

  • installation of the service on the appropriate server
  • DNS configuration and launching the website under the proper domain
  • adding and configuring analytical tools such as: Google Analytics, Google Tag manager, Pixel, Google Search Console, Yandex Metrica, Albarcos, Insight Tag
  • connecting the website to the CRM for client service management and filing of all GDPR agreements
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Testing and optimization

  • conducting several speed tests in order to achieve the shortest loading time (below 3,8 seconds)
  • testing the website with tools such as pagespeed, testmysite, withgoogle, gtmetrix, webpagetest, seoptimeter and making necessary optimizations
  • testing the CMS for proper usability on website
  • testing the website on selected mobile devices
  • register the site with Google for indexation
  • user traffic analysis for further optimization of the website
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Website servicing

  • current updates
  • adding current content
  • uploading banners
  • modifying the sliders, graphics and content
  • optimization according to changing briefs
  • user behavior analysis and making changes which improve conversion (UX and UI)
  • changing design and code in modules according to changing users’ preferences
  • reacting to dynamic „threats” such as blocking the IP spammers
  • informing about changes, which can increase effectiveness such as changing trends, search algorithms, etc.
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Marketing:

  • researching and selecting channels of communication (touchpoints)
  • creating a marketing plan
  • implementing plan based on chosen channels
  • analysis and servicing ad campaigns
  • Google business card management
  • visits in Sales Offices
  • Reports/Analyses/Insights based on which we modify and suggest new solutions and strategies and the above elements

How can we help?

Find out

Got questions? We have the answers!

Write us using the contact form and a proper specialist with get in touch with you within a business day.

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