Creating a new brand on Warsaw real estate market and comprehensive sales strategy for 5 developments

Our implementation

Our task was to design a corporate website for Grupo Lar and individual websites for all their developments. DeveloPRO was designed in a way that allowed to manage all investments from one CRM dashboard. It is also Virtual Reality-ready.

We were responsible for creating the visual identity of the brand and internet sales. We manage client’s Trade Fairs, promotional events, Open House days and other activities.

See online
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Strategy and Market Research:

  • market potential research and target group defining
  • competition and trend analysis
  • defining the benefits of the investment and location
  • selecting tools and channels
  • researching the potential of most searched phrases in a given location and connected topics
  • content marketing strategy
  • SEO and SEM strategy preparation
  • Social Media strategy
  • project schedule preparation
  • design idea and brand communication
  • brand communication based on consumer segmentation
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  • sales catalogue
  • mobile version of www
  • www including subpages
  • banners pack for ad campaigns
  • large format stickers for sales office
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Preparation for SEO and SEM:

  • developing a hierarchy of headings on the website
  • description strategy for meta title and meta description and ALT
  • planning the services structure in order to optimize the bounce rate
  • friendly url, i.e. making sure the link addresses are affable
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www programming based on modules:

  • main page search engine
  • interactive contact form
  • programming the CMS for content management
  • updates
  • interactive location
  • module about the investor
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  • uploading copy prepared based on the content marketing strategy and in accordance with SEO rules
  • filling in all the meta title descriptions and meta description as well as ALT
  • choosing and uploading photos and graphics
  • integrating apartment search engine with the investment websites
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  • installation of the service on the appropriate server
  • DNS configuration and launching the website under the proper domain
  • adding and configuring analytical tools such as: Google Analytics, Google Tag manager, Pixel, Google Search Console, Yandex Metrica, Albarcos, Insight Tag
  • connecting the website to the CRM for client service management and filing of all GDPR agreements
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Testing and optimization

  • conducting several speed tests in order to achieve the shortest loading time (below 3,8 seconds)
  • testing the website with tools such as pagespeed, testmysite, withgoogle, gtmetrix, webpagetest, seoptimeter and making necessary optimizations
  • testing the CMS for proper usability on website
  • testing the website on selected mobile devices
  • register the site with Google for indexation
  • user traffic analysis for further optimization of the website
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Website servicing

  • current updates
  • adding current content
  • uploading banners
  • modifying the sliders, graphics and content
  • optimization according to changing briefs
  • user behavior analysis and making changes which improve conversion (UX and UI)
  • changing design and code in modules according to changing users’ preferences
  • reacting to dynamic „threats” such as blocking the IP spammers
  • informing about changes, which can increase effectiveness such as changing trends, search algorithms, etc.
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  • researching and selecting channels of communication (touchpoints)
  • creating a marketing plan
  • implementing plan based on chosen channels
  • analysis and servicing ad campaigns
  • Google business card management
  • visits in Sales Offices
  • Reports/Analyses/Insights based on which we modify and suggest new solutions and strategies and the above elements

How can we help?

Find out

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Write us using the contact form and a proper specialist with get in touch with you within a business day.

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