790 398 298
Poprzednia realizacja
Następna realizacjaThe goal of this project was to create comprehensive marketing strategy for luxurious houses estate in Warsaw, using a website. Our project and implementation worked perfectly for efficient sales. We used our DeveloPRO system to manage the marketing and sales in congruence with GDRP. The website is managed from a CMS panel for modifying content, graphics, photos and films. We implemented a menu allowing to easily sort through the investment, phase, house, with personalized search engine allowing the user to dig deeper on every level of the search (incl. investment journal, pop-up for start). We also conducted Google Adwords campaign and Buzz Marketing.
Strategy and Market Research:
- market potential research and target group defining
- competition and trend analysis
- defining the benefits of the investment and location
- selecting tools and channels
- researching the potential of most searched phrases in a given location and connected topics
- content marketing strategy
- SEO and SEM strategy preparation
Design:
- design of business card, stationery, folder
- email footer
- mobile version of www
- www including subpages
- banners pack for ad campaigns
Preparation for SEO and SEM:
- developing a hierarchy of headings on the website
- description strategy for meta title and meta description and ALT
- planning the services structure in order to optimize the bounce rate
- friendly url, i.e. making sure the link addresses are affable
- preparing service based on the subpage design and apartment cards in order to increase user engagement
www programming based on modules:
- main page search engine
- 3D search engine
- building, floor, apartment selection
- interactive contact form
- programming the CMS for content management
- updates
- interactive location
- module about the investor
- individualized apartment card under a unique link
- form module within the apartment card, which allows instant identification of the premise the customer inquired about
- GDPR website compliance
- auto-response sent to every user who inquired via contact form
- VR
- why it’s worth it
- statistics module
Content:
- uploading copy prepared based on the content marketing strategy and in accordance with SEO rules
- filling in all the meta title descriptions and meta description as well as ALT
- choosing and uploading photos and graphics
- uploading 3D views of the investment to the visual search engine
- connecting with profiles on Social Media
Launch:
- installation of the service on the appropriate server
- DNS configuration and launching the website under the proper domain
- adding and configuring analytical tools such as: Google Analytics, Google Tag manager, Pixel, Google Search Console, Yandex Metrica, Albarcos, Insight Tag
Testing and optimization:
- conducting several speed tests in order to achieve the shortest loading time (below 3,8 seconds)
- testing the website with tools such as pagespeed, testmysite, withgoogle, gtmetrix, webpagetest, seoptimeter and making necessary optimizations
- testing the CMS for proper usability on website
- testing the website on selected mobile devices
- register the site with Google for indexation
- user traffic analysis for further optimization of the website
- training the client’s staff in: operating the website and CRM, Social Media and Digital Marketing
Website servicing
- current updates
- adding current content
- uploading banners
- modifying the sliders, graphics and content
- optimization according to changing briefs
- user behavior analysis and making changes which improve conversion (UX and UI)
- changing design and code in modules according to changing users’ preferences
- reacting to dynamic „threats” such as blocking the IP spammers
- informing about changes, which can increase effectiveness such as changing trends, search algorithms, etc.
Marketing:
- researching and selecting channels of communication (touchpoints)
- creating a marketing plan
- implementing plan based on chosen channels
- analysis and servicing ad campaigns
- Google business card management
- visits in Sales Offices
- Reports/Analyses/Insights based on which we modify and suggest new solutions and strategies and the above elements
- Google Ads campaigns with constant optimization
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