Strategy and Market Research:

• market potential research and target group defining
• competition and trend analysis
• defining the benefits of the investment and location
• selecting tools and channels
• researching the potential of most searched phrases in a given location and connected topics
• content marketing strategy
• SEO and SEM strategy preparation
• Social Media strategy
• project schedule preparation
• design idea and brand communication
• brand communication based on consumer segmentation

Design:

• mobile version of www
• www including subpages

Preparation for SEO and SEM:

• developing a hierarchy of headings on the website
• description strategy for meta title and meta description and ALT
• planning the services structure in order to optimize the bounce rate
• friendly url, i.e. making sure the link addresses are affable
• analyzing competition’s visibility in Google
• preparing service based on the subpage design and apartment cards in order to increase user engagement
• thickening the number of key monitored words in the website’s content
• daily up-date of key words monitoring
• website traffic analysis with sources

www programming based on modules:

• main page search engine
• 3D search engine
• building, floor, apartment selection
• interactive contact form
• programming the CMS for content management
• updates
• interactive location
• module about the investor
• individualized apartment card under a unique link
• form module within the apartment card, which allows instant identification of the premise the customer inquired about
• GDPR website compliance
• auto-response sent to every user who inquired via contact form
• VR
• why it’s worth it
• statistics module

Content:

• uploading copy prepared based on the content marketing strategy and in accordance with SEO rules
• filling in all the meta title descriptions and meta description as well as ALT
• choosing and uploading photos and graphics
• integrating apartment search engine with the investment websites
• introducing VR on the website (virtual tours of the apartment)
• uploading 3D views of the investment to the visual search engine
• uploading 3D views of the apartments as interior design propositions
• connecting with profiles on Social Media (Facebook, Instagram, Google Business Card, LinkedIn)

Launch:

• installation of the service on the appropriate server
• DNS configuration and launching the website under the proper domain
• adding and configuring analytical tools such as: Google Analytics, Google Tag manager, Pixel, Google Search Console, Yandex Metrica, Albarcos, Insight Tag
• connecting the website to the CRM for client service management and filing of all GDPR agreements
• securing the website with SSL protocol

Testing and optimization:

• conducting several speed tests in order to achieve the shortest loading time (below 3,8 seconds)
• testing the website with tools such as pagespeed, testmysite, withgoogle, gtmetrix, webpagetest, seoptimeter and making necessary optimizations
• testing the CMS for proper usability on website
• testing the website on selected mobile devices
• register the site with Google for indexation
• user traffic analysis for further optimization of the website
• training the client’s staff in: operating the website and CRM, Social Media and Digital Marketing

Website servicing

• current updates
• adding current content
• uploading banners
• modifying the sliders, graphics and content
• optimization according to changing briefs
• user behavior analysis and making changes which improve conversion (UX and UI)
• changing design and code in modules according to changing users’ preferences
• reacting to dynamic „threats” such as blocking the IP spammers
• informing about changes, which can increase effectiveness such as changing trends, search algorithms, etc.